We are permanently destined to watch the near side of the Moon because the Moon rotates about its spin axis at the same rate that the Moon orbits the Earth (this is actually called synchronous rotation or tidal locking).
In my opinion, the near side of the moon is way more awesome than the far side. The dark side truly looks dark with all the craters - but the near side has all the trails and they look awesome and even awesomer when observed with telescopes. So we're quite lucky that we got "cooler" side. But those who prefer craters will probably like the dark side more!
|Picture taken from Apollo 16|
APOD - 1998 astronomy picture of the day with the above image
Wiki Moon - Article of the dark side of the Moon
Wiki Floyd - Article of The Dark Side of the Moon